Resources center

Our resources center brings together Canadian references on political marketing. Journalists will discover the experts of the field, while students and professors will find resources that will help them with their political communication classes, MA thesis and dissertations.

In this section you will find papers, books, book chapters and media reports written by Canadian academics, students or journalists.

If you want to suggest new references for our resources center, you can contact us at

Become a member!

You are passionate about electoral campaigns, political strategies and advertising from governments and parties? Become a member of Political Marketing Canada! Our membership is open to journalists, political communication professionals, professors, students or political marketing observers.

Political Marketing Canada wants to create a place of networking and information exchange between all actors in order to improve the population’s understanding of the political marketing phenomena and to advance research in this field.

When you become a member, you receive regular updates about upcoming events or opportunities (congresses, call for papers, new books, etc.). You also get our Infolettre twice a year (September and February), which contains news or opinion articles, the last developments pertaining to political marketing.

If you want to become member of Political Marketing Canada, you can email us at