Livres

Marketing politique / Général

Elmer, Greg, Langlois, Ganaele et Fenwick McKelvey, 2012. The Permanent Campaign: New Media, New Politics. Peter Lang Publishing.

Marland, Alex, Giasson, Thierry et Jennifer Lees-Marshment. 2012. Political Marketing in Canada. UBC Press.

Wymer, Walter et Jennifer Lees-Marshment. 2005. Current Issues in Political Marketing. Haworth Press.

 

Marketing électoral / Partis

Flanagan, Tom. 2007. Harper’s Team: Behind the Scenes in the Conservative Rise to Power. Montréal et Kingston, Mcgill-Queen’s University Press.

Monière, Denis. 1998. Votez pour moi : Une histoire politique du Québec moderne à travers la publicité électorale. Montréal, Fides.

 

Marketing social

Basil, D. et Walter W.Wymer. 2007. Social Marketing: Advances in Research and Theory. Philadelphie, Binghamton, NY, Haworth Press.

Sargeant, Adrian et Walter Wymer. 2008. The Routledge Companion to Nonprofit Marketing. Oxon, Routledge.

Self, Donald R., Walter W. Wymer, Jr. et Terri Kline Henley. 2002. Marketing Communications for Local Nonprofit Organizations: Targets and Tool.  Binghamton, NY, Haworth Press.

Self, Donald R. et Walter W. Wymer, Jr. 1999. Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Marketing.  Binghamton, NY, The Haworth Press.

Wymer, Walter W. et Sridhar Samu. 2003. Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings.  Best Business Books.

Wymer, Walter et Stacy Landreth-Grau. 2011. Connected Causes: Online Marketing Strategies for Nonprofit Organizations. Chicago, Lyceum Books.

Wymer, Walter et Stacy Landreth Grau. 2011. Connected Causes: Online Marketing Strategies for Nonprofit Organizations. Chicago, Lyceum.

Wymer, Walter, Knowles, Patricia et Roger Gomes. 2006. Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations. Thousand Oaks, Sage.

 

Marketing gouvernemental

Bernier, Robert. 2001. Un siècle de propagande? : Information, communication, marketing gouvernemental. Québec, Presses de l’Université du Québec.

Bernier, Robert. 1991. Gérer la victoire? : Organisation, communication, stratégie. Boucherville, Gaëtan Morin.

Bernier, Robert. 1988. Le marketing gouvernemental au Québec, 1929-1985. Montréal, Gaëtan Morin.